About us

More than pet products. Pieces chosen with purpose.

AMIRA was created from a simple belief: our dogs are part of our everyday lives, and the things we choose for them should feel just as considered as the things we choose for ourselves.

Inspired by Toy — our toy poodle and daily muse — we’ve curated a collection of premium products designed to elevate everyday life with your pet.

Each piece we offer is one we use and love ourselves, because when it comes to our dogs, only the finest will do.

Designed for everyday life

From walks around the city to weekends away, grooming days to quiet moments at home, we look for products that combine beautiful design with genuine functionality.

We care about the details — the materials, the feel, the practicality and the little touches that make everyday life with your dog easier and more enjoyable.

Nothing is here simply because it looks good. And nothing is chosen simply because it is practical.

We believe you can have both.

A collection we truly believe in

We don’t believe in filling a store with endless options. We believe in finding the right ones.

Every product is thoughtfully selected based on quality, design, comfort and how well it fits into real life with a dog. If it doesn’t meet our standards, it doesn’t make the collection.

Because AMIRA is not about having more.

It’s about choosing better.

For the love of dogs

At the heart of AMIRA is the life we share with our dogs — the walks, the adventures, the grooming, the mess, the cuddles and all the little everyday moments in between.

Toy may have been our original muse, but AMIRA was created for every dog who has a special place in someone’s life.

For the people who notice the details.
For the dogs who deserve the best.
And for those who believe that everyday essentials can be beautiful, too.

AMIRA — because dogs deserve the same level of quality and design as the people who love them.